Abstract painting with vibrant colors - Photo by Geordanna Cordero on Unsplash

Audience-first marketing that captures hearts and minds

A great story can change habits, minds,
even the whole world.

But it has to speak to the right people.

I help arts, charity, and purpose-driven organisations inspire audiences to action through smart, insight-based ideas, scroll-stopping storytelling and audience-first thinking.

Rachel Stroud - a woman with brown hair and glasses wearing a pink top against a textured blue and black background.

About Me

I love helping organisations like yours tell the stories that truly matter. 

And with almost twenty years’ experience in arts marketing, charity branding, and digital campaigns, I know how to cut through the noise and make your voice stand out.

Whether it’s refining your brand identity, launching an unforgettable campaign, or helping your team build strategic marketing skills, I’m here to help.

I’ve worked with clients including Orleans House Gallery, English National Opera (ENO), the Barbican and Penguin Random House to strengthen their brand presence, enhance audience engagement, and drive digital growth. I’d love to work with you, too.

Services

I’ve helped the likes of the Barbican, the ENO and Orleans House Gallery review their brand positioning and strategy, and even build new sub-brands. Want to talk about your brand and how it works for your audience? I’d love to hear from you.

Brand Development

Campaign Strategy

Need to win hearts and minds with a clever, integrated campaign? Get in touch to learn how I can help you craft your message, cut through the noise on every channel, and turn attention into action. I might even share the story of the toughest brief I ever cracked…

Content Marketing

From turning non-voters into voters to driving 45% more avid readers to Penguin Books’ website, I'm experienced in developing memorable content that connects with audience needs. Drop me a line and let's start telling stories - I'll make sure they can't take their ears off you!

Workshops & Training

My training services cover everything from Marketing Basics to Designing Engaging Campaigns, Email Marketing and Digital Content Planning - or I can create something bespoke just for you. Tried and tested by the likes of the Media Trust, National Citizen Service and the Roundhouse, sessions are tailor-made to spark great ideas and give you and your team smart, straightforward strategies you can use straight away.